In today’s digital age many advertisers are getting lost in the white noise and constant saturation of the digital landscape. While print media has always been a pillar of traditional advertising, it has taken a hit over the past decade with the rise and popularity of digital adverting. However, there has been a resurgence in print media over the last few years and marketers are starting to realize that print is delivering more data and information to make more informed and efficient buys across all print types. Whether it be direct mail, brochures or magazines and newspapers we believe that print is an integral component to any campaign and has few competitors when done right.
Print has one of the most intimate and engaged audiences in media due to the tangible and specific nature of the medium. Print readers are overwhelmingly more engaged for longer periods of time and deliver repeat impressions more than other mediums.
The entry point into online advertising can be extremely low, but advertising in the right print publications can add a tremendous amount of legitimacy to your business through increased brand recognition and trustworthiness which can often translate into a boost in sales activity. We offer placement in a wide variety of publications, as well as targeted directed mail offerings. All of our print offerings can be targeted for local, regional and national reach.
In many cases print advertising is less expensive than it was a decade ago while still delivering a highly targeted and engaged audience. That’s simply because a lot of advertisers have moved most of their budget into online advertising. Naturally, as the demand for ad space has diminished, so have advertising prices. This is not the case in every instance, but by and large this is true across the print advertising world.
Depending on your niche and what print outlets are relevant to your business, this can be a tremendous opportunity for you to not only get exposure to the right audience, but put a creative spin on how you want your brand to be recognized.
Benefits of Print:
1. PRINT IS TANGIBLE
Publications, brochures, posters and other types of printed materials are physical items. These items can stay in offices or homes for months or even years after they are received. While many non-physical marketing materials are useful for a single purpose, the benefits of print media extend farther than most people think.
2. PRINT IS CREDIBLE
Like the feeling you get when you see your favorite magazine on the rack, there is something to be said about the feeling of legitimacy that comes from print. You can put the printed piece down and comeback at any time to resume your reading. And print media requires “real estate”. As marketers, we like this! A printed piece placed on the corner of a desk will be there day after day until it is picked back up to be viewed.
3. PRINT ESTABLISHES YOUR BRAND
Marketers know the significance of having a well-recognized brand, and printed publications and other branded materials are an excellent way to establish your brand. It allows you to bring the aesthetic qualities of font, colors, images and texture that helps to establish brand recognition.
4. PRINT IS MORE ENGAGING
When a customer or prospect reads printed material, they are more engaged for a longer period of time. On average, a consumer spends 43 minutes reading a magazine. The design and placement of ads in publications, newspapers and magazines can also strategically place your brand in the right place at the right time, in front of the right audience.